Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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Episodes
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-banking-payments-trends-2025
© 2025 EMARKETER
Monday Jan 13, 2025
Monday Jan 13, 2025
On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-social-creator-economy-trends-2025-shopping-getting
© 2025 EMARKETER
Friday Jan 10, 2025
Friday Jan 10, 2025
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-future-of-digital-2025-a-media-time-spent-slowdown-who-will-benefit-most
© 2025 EMARKETER
Wednesday Jan 08, 2025
Wednesday Jan 08, 2025
On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-2025-retail-trends-the-pillars-of-paid-retail-memberships
© 2025 EMARKETER
Monday Jan 06, 2025
Monday Jan 06, 2025
On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
Link to the EMARKETER report:
https://content-na1.emarketer.com/top-trends-watch-2025
© 2025 EMARKETER
Friday Jan 03, 2025
Friday Jan 03, 2025
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
Friday Dec 27, 2024
Friday Dec 27, 2024
Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations.
Mondays and Fridays I will host a new video podcast called Behind the Numbers where I’ll be speaking with guests from the EMARKETER crew and folks from other companies for a 20-minute chat about media, advertising, or technology, discussing everything from AI’s impact on our daily lives, to the shape-shifting universe of social media, and more.
Every Wednesday, you can still hang out with Sara Lebow, host of our Reimagining Retail show, as she covers the latest in commerce media, consumer shopping habits, and the retailers that are making the biggest moves.
And then every 2nd Tuesday of the month, Rob Rubin will be discussing the most important Banking & Payments conversations from crypto, to BNPL, to how banks will look in the future.
So, make sure to tune in to new video and audio episodes Monday, Wednesday, and Friday (and the occasional Tuesday) on Apple Podcasts, YouTube, Spotify, or wherever else you like to listen.
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
Monday Dec 23, 2024
Monday Dec 23, 2024
On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
Friday Dec 20, 2024
Friday Dec 20, 2024
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.