Behind the Numbers: an EMARKETER Podcast

Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail

On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-walmart-vs-target-retail-strategy-loyalty-programs-whats-driving-success-reimagining-retail
© 2026 EMARKETER
 
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game

On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
 
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-formula-one-s-american-takeover-will-brands-race-f1-hit-brakes-game
 
© 2026 EMARKETER
 
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers

On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
 
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For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-warner-bros-discovery-chose-paramount-over-netflix-and-how-impacts-streaming-universe-be
 
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers

On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-how-ai-changing-workplace-efficiency-gains-higher-demands-behind-numbers
 
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition

Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV.  EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-new-creator-video-play-moving-shorts-ctv-behind-numbers-special-edition
 
© 2026 EMARKETER

Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail

On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-starbucks-loyalty-revamp-blueprint-modern-rewards-reimagining-retail© 2026 EMARKETER
 
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.
 
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Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-creators-meet-commerce-how-they-guide-customers-inspiration-checkout-behind-numbers-special-edition
 
© 2026 EMARKETER

Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers

On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
 
Reports mentioned:
https://content-na1.emarketer.com/us-teen-digital-habits-2026
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
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For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-growing-up-constantly-online-what-teens-online-lives-really-look-like-behind-numbers
 
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-will-spotify-do-about-ai-slop-3-big-questions-spotify-behind-numbers© 2026 EMARKETER
 
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

The Big Creator Breakout in 2026 | Behind the Numbers Special Edition

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-emarketer-podcast-big-creator-breakout-2026-behind-numbers-special-edition
 
© 2026 EMARKETER