Behind the Numbers: an EMARKETER Podcast

Apple's New Siri Crashes The AI Party | Behind the Numbers

In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-apple-new-siri-crashes-ai-party-behind-numbers© 2026 EMARKETER
 
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

What Travel Will Look Like For Americans This Summer | Behind the Numbers

In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-travel-will-look-like-americans-this-summer-behind-numbers© 2026 EMARKETER
 
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
 

ThredUp Explains How to Make Resale Work for You | Reimagining Retail

On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now.
 
Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
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For sponsorship opportunities contact us: advertising@emarketer.com
 
For more information visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-thredup-explains-how-make-resale-work-you-reimagining-retail
 
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers
© 2026 EMARKETER
 
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
 

AI Can Recommend. But Can It Sell? | Behind the Numbers

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Report mentioned in this episode: https://content-na1.emarketer.com/state-of-ai-shopping-assistants
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers
© 2026 EMARKETER
 
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
 

What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail

On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded."
 
Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-every-retailer-learn-value-apparel-shopper-with-rainbow-apparel-reimagining-retail
© 2026 EMARKETER
 
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers

In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Report mentioned:
https://content-na1.emarketer.com/health-wellness-market-2026?_gl=1*1qdd2uu*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNDUxNDk0NDA3LjE3ODA5MzUzMzYuMTc4MDkzNjM2NQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODEwMTk2NzkkbzQ2JGcxJHQxNzgxMDE5Njg0JGo1NSRsMCRoNzUzODM2MjAy
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-mind-body-basket-rise-of-wellness-shopper-behind-numbers
 
© 2026 EMARKETERRokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences.
 
Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-touch-grass-marketing-how-digital-brands-go-irl-behind-numbers© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail

In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-britain-retail-king-tesco-next-chapter-reimagining-retail© 2026 EMARKETER

Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers

In today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-google-reinvents-search-openai-gets-cleared-takeoff-behind-numbers
 
© 2026 EMARKETER