Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-david-s-bridal-helps-with-entire-wedding-journey-reimagining-retail
© 2026 EMARKETER
 
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/
 

In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do about it.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Gadjo Sevilla and Vice President of Global Brand Partnerships at Verve Anna Slater. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-why-travel-biggest-brands-invisible-ai-answers-behind-numbers
© 2026 EMARKETER
 
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-reddit-s-growing-importance-behind-numbers
 
© 2026 EMARKETER
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Elina Vilk, President and Chief Business Officer of David’s Bridal.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-david-s-bridal-helps-with-entire-wedding-journey-reimagining-retail
© 2026 EMARKETER
 
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/
 

In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-financial-advisor-banks-biggest-opportunity-biggest-threat-behind-numbers
 
© 2026 EMARKETER
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-meta-landmark-trial-will-reshape-social-media-behind-numbers
© 2026 EMARKETER
 
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.
 
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-kidulting-big-business-reimagining-retail
© 2026 EMARKETER
 
Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/
 

In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-youtube-s-complicated-relationship-with-tv-behind-numbers
 
© 2026 EMARKETER
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.
 
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
 
Reports mentioned in this episode: https://content-na1.emarketer.com/which-ai-platforms-are-winning-in-2026?_gl=1
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-platforms-race-curious-customer-behind-numbers
© 2026 EMARKETER
 
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”
Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.
 
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
 
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-clarks-kris-kross-jump-reboot-halos-blippi-s-healthy-school-snacking-more-reimagining-retail
© 2026 EMARKETER
 
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.