Behind the Numbers: an eMarketer Podcast

The Daily: Is Twitter In Permanent Decline, What AI Will Do To Social Media, and TikTok’s US Shopping Platform | May 18, 2023

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-twitter-permanent-decline-what-ai-will-do-social-media-tiktok-s-us-shopping-platform
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

Reimagining Retail: Why Mobile Wallet Adoption Matters in Retail and Predictions About How it Will Evolve | May 17, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin.
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-why-mobile-wallet-adoption-matters-retail
 
© 2023 Insider Intelligence 
 
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
 

The Daily: The US Physician Population, a Chatbot Medical Advice Competition, and Paying Off Healthcare Expenses | May 16, 2023

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-us-physician-population-chatbot-medical-advice-competition?_gl=1*112h2zh*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDE3ODc4OS43OS4xLjE2ODQxNzg3OTAuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Can Snapchat Innovate Its Way Back to Health, TikTok Brings Viewers to TVs, and What People Do on Social Media | May 15, 2023

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-snapchat-innovate-its-way-back-health-tiktok-brings-viewers-tvs?_gl=1*1yhdn8c*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzkyNzQ1Ny43Ny4xLjE2ODM5Mjc0NTguMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Weekly Listen: Will AR Ever Have Utility, Is Roku the Biggest CTV Player, and Apple’s Big Banking Push | May 12, 2023

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-weekly-listen-will-ar-ever-have-utility-roku-biggest-ctv-player-apple-s-big-banking-push?_gl=1*1oekrop*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzgzODg4OS43Ni4wLjE2ODM4Mzg4ODkuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Is Amazon About to Hit The Throttle Again, How Pinterest Started 2023, and How Popular is Self-Checkout? | May 11, 2023

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-amazon-about-hit-throttle-again-how-pinterest-started-2023-how-popular-self-checkout?_gl=1*1w7e9u2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4Mzc1MDkzNi43NS4xLjE2ODM3NTA5MzcuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

Reimagining Retail: How Nike Stays Ahead of The Pack and How Other Footwear Retailers Might Catch Up | May 10, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-how-nike-stays-ahead-of-pack-how-other-footwear-retailers-might-catch-up
 
© 2023 Insider Intelligence 
 
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
 

The Daily: Has Meta Turned Things Around, What Folks Want in a Social Media Platform, and ’Bonus’ BeReal | May 9, 2023

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/social-video-usage-and-ad-engagement
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-has-meta-turned-things-around-what-folks-want-social-media-platform-bonus-bereal?_gl=1*1hlxbze*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ5MjYuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Should We Be Worried About YouTube, Are We Still in an Ad Downturn, and Cookie Deprecation Sentiment | May 8, 2023

On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell.
 
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/id-resolution-h1-2023?_gl=1*1b80tj4*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4MzEyNzQ0OC4zMTIuMS4xNjgzMTI3NDk1LjAuMC4w
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-should-worried-about-youtube-still-ad-downturn-cookie-deprecation-sentiment?_gl=1*1c1p4oy*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4OTIuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Weekly Listen: Generative AI’s Biggest Impact, Lululemon Looks to Sell Mirror, and What Makes Shopping Convenient? | May 5, 2023

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-generative-ais-biggest-impact-lululemon-looks-sell-mirror?_gl=1*1p7bwj5*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4MDYuMC4wLjA.&_ga=2.211571350.247174622.1683644746-175926949.1671072240
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.