Behind the Numbers: an EMARKETER Podcast

The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024

On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins. 
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024

On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-gen-z-path-to-purchase-how-social-media-influences-in-store-behavior
 
© 2024 EMARKETER

The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/us-social-media-users-buyers-by-generation-2024?_gl=1*1ud4gda*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyNTY0MjAxMS4yMDQuMC4xNzI1NjQyMDExLjYwLjAuMA
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-what-make-of-democratic-countries-like-brazil-banning-social-media-apps
 
© 2024 EMARKETER

The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
 
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For a transcript of this episode click here: 
https://emarketer.com/content/podcast-weekly-listen-facebook-actually-have-young-person-problem-interactive-ads-of-future
 
© 2024 EMARKETER

The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-travel-changing-has-actually-fully-recovered-how-budget-airlines-pivoting
 
 
 
 
 
© 2024 EMARKETER

Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-why-so-many-new-peer-to-peer-resale-marketplaces
 
 
© 2024 EMARKETER

The Banking & Payments Show: Financial Media Networks | September 10, 2024

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we debate if creating successful financial media networks depends on delivering audiences at scale. Listen to the discussion as host Rob Rubin welcomes analysts Maria Elm and David Morris to the show.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-banking-payments-show-financial-media-networks
 
 
© 2024 EMARKETER

The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon
 
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For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-why-california-ai-bill-matters-much-what-ai-rules-missing-more
 
 
 
© 2024 EMARKETER