Behind the Numbers: an eMarketer Podcast

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

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Episodes

18 hours ago

On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

4 days ago

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

5 days ago

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

6 days ago

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the circular retail economy looks like, who resale shoppers are, and why companies own their own resale markets. Then for "Pop-Up Rankings," we rank the top five most innovative brands in circular retail. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

7 days ago

On today's episode, we discuss why Zelle (and person-to-person payment apps) are in hot water, which service most Americans use, and how we'll be paying for things in 2026. "In Other News," we talk about the current state of the cryptocurrency crash and the impact Apple Pay Later will have on the buy now, pay later space. Tune in to the discussion with our analysts Jaime Toplin and Adriana Nunez.   For sponsorship opportunities contact us:advertising@insiderintelligence.com   For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

Friday Jun 17, 2022

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

Thursday Jun 16, 2022

On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

Wednesday Jun 15, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence 

Tuesday Jun 14, 2022

On today's episode, we discuss what technology physicians use in their personal and professional lives, how it might help with an expected physician shortage, and the share of Americans getting their medical advice from social media. "In Other News," we talk about a Federal Trade Commission (FTC) investigation into pharmacy benefit managers over rising drug costs and what to make of CVS Health's new virtual care solution. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com      © 2022 Insider Intelligence 

Monday Jun 13, 2022

On today's episode, we discuss the current diagnosis of Netflix—are their best days behind them, what will they need to do to keep the competition at bay, and what should we make of the rumored acquisition of Roku. "In Other News," we talk about YouTube making it easier to interact with the app on connected TVs (CTVs) and the prospect of its new frequency-capping solution. Tune in to the discussion with our analyst Ross Benes.   For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit:https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2022 Insider Intelligence

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