Behind the Numbers: an eMarketer Podcast
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
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Episodes
7 hours ago
7 hours ago
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
“3/22/23-4/12/2023 EMAIL CONTEST”
Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
Privacy: The contest organizer will not share or sell any personal information collected during the contest.
Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
2 days ago
2 days ago
On today's episode, we discuss what's going on with Netflix's ad-supported tier, what its plans to crack down on password sharing could do to viewership, and what Netflix's subscriber growth will look like over the next few years. "In Other News," we talk about fuboTV's current position in the market and what people stream the most on their TVs. Tune in to the discussion with our analyst Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-netflix-looks-boost-fubotv-reaches-milestone-what-people-watching-on-tv
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
3 days ago
3 days ago
On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-gpt-4-here-snapchat-s-new-ai-chatbot-vr-influencers-save-metaverse
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
6 days ago
6 days ago
On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-consumers-breaking-point-women-cast-domestic-roles-ads-same-day-delivery?_ga=2.66762798.1653279008.1678839383-175926949.1671072240&_gl=1*1jdmewm*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3OTA3MTk2MS40OC4wLjE2NzkwNzE5NjEuMC4wLjA.
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
7 days ago
7 days ago
On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-how-digital-ad-world-faring-brands-backing-women-sports-how-many-folks-have-cable
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Visit the link below and use the code "eMarketer" to register for the CommerceNext Ecommerce Growth Show on June 20-21 in New York City:
https://commercenext.com/conference?utm_source=eMarketer&utm_medium=podcast
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcdast-reimagining-retail-latest-retailer-earnings-checkup-best-most-concerning-performance-awards
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-digital-patient-journey-health-data-ad-targeting-best-buy-teams-up-with-atrium-health
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Monday Mar 13, 2023
Monday Mar 13, 2023
On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-ai-search-ads-measuring-how-much-ai-product-chatgpt-s-impact-on-businesses
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Friday Mar 10, 2023
Friday Mar 10, 2023
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-social-media-engagement-takes-hit-youtube-music-competes-tiktok-gen-z-s-google
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Thursday Mar 09, 2023
Thursday Mar 09, 2023
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-what-s-next-youtube-ceo-exits-ads-apple-tv-improving-ad-measurement
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.