Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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Episodes
Thursday Feb 03, 2022
Thursday Feb 03, 2022
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Andrew Lipsman hosts Russ Dieringer, founder of Stratably, to discuss intrigue in the executive ranks at key retail media platforms Amazon, Walmart, and Instacart. They also rank their top four retail media trends for 2022.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
On today's episode, we discuss how buy now, pay later (BNPL) adoption will continue to evolve and what's next for these services. We then talk about what retailers' first step into the metaverse should look like and what retailers should be doing with their avalanche of returns. Tune in to the discussion with our analyst Sky Canaves.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Monday Jan 31, 2022
Monday Jan 31, 2022
On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Friday Jan 28, 2022
Friday Jan 28, 2022
On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Thursday Jan 27, 2022
Thursday Jan 27, 2022
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLAB played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JPMorgan Chase is planning on spending its increased yearly technology budget and what will be largely responsible for driving fintech funding to new heights. Tune in to the discussion with eMarketer principal analyst Eleni Digalaki and vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Monday Jan 24, 2022
Monday Jan 24, 2022
On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Friday Jan 21, 2022
Friday Jan 21, 2022
On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.
For sponsorship opportunities contact us:
advertising@insiderintelligence.com.
For more information visit:
https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence