Behind the Numbers: an EMARKETER Podcast

The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/how-cmos-successfully-mastering-expanded-role?_gl=1*1bl1rn*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMjYwNTQzMC4xNDcuMS4xNzIyNjA1ODc2LjYwLjAuMA
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-around-world-paris-olympics-broadcast-medalists-changing-viewing-habits-ad-potential
 
© 2024 EMARKETER
 

The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sought after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-venu-sports-the-disney-fox-warner-venture-gets-blocked-how-sell-folks-on-ai
 
© 2024 EMARKETER

The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/earnings-report-ai-driving-big-tech-earnings-fading-fast?_gl=1*170dwjf*_gcl_au*MTUyNDU1ODExMi4xNzIxODM1NjA2*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcyMzM4NTI4MS4xNjAuMC4xNzIzMzg1MjgxLjYwLjAuMA
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-ai-are-investments-paying-off-how-overrated-approaching-bubble
 
© 2024 EMARKETER

Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

The Banking & Payments Show: Banks in 2030 | Aug 20, 2024

On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-banking-payments-show-banks-2030
 
© 2024 EMARKETER

The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-other-social-media-guys-where-pinterest-finding-growth-snapchat-provides-bright-spot
 
© 2024 EMARKETER
 

The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024

On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-paris-olympics-ads-viewership-habits-x-sues-advertisers-more
 
© 2024 EMARKETER
 

The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-what-fueling-amazon-ad-business-what-next-its-brick-and-mortar-plan-of-action
 
© 2024 EMARKETER
 

Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024

On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-just-walk-out-future-of-payments-not-what-is
 
© 2024 EMARKETER