Behind the Numbers: an EMARKETER Podcast

Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-avoid-leaving-revenue-on-table-throughout-purchase-funnel
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-banking-payments-show-ai-risks-banks
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024

On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-generations-spend-their-digital-time-gen-z-smartphone-millennials-social-media
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
 
 
© 2024 EMARKETER
 
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-using-genai-they-should-absolutely-not-use
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.
 
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For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-news-consumption-habits-changing-whatsapp-emerge-how-many-use-tiktok-news
 
© 2024 EMARKETER
 
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-around-world-what-ads-have-been-banned-different-countries-how-much-do-advertising-bans-work
 
© 2024 EMARKETER

The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER

The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER