Behind the Numbers: an EMARKETER Podcast

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US news organization like CNN or CNBC will soon get acquired by a billionaire, why Pepsi could split into separate snack and beverage businesses, and the road to full funnel, hyper relevant connected car ads. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Forecasting, Oscar Orozco, and Vice Presidents of Content, Suzy Davidkhanian and Paul Verna. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-billionaire-bought-cnn-cnbc-pepsi-was-cut-half-connected-car-ads-were-amazing-behind
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee’ (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month’s episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities contact us: advertising@emarketer.com
 
For more information visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-september-back-to-college-reimagining-retail
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’s Spectacles will gain traction faster than Meta’s Ray-Bans have, if Netflix will start showing users shoppable product placement ads, and if TikTok will introduce a GenAI assistant to the app with commercial intent. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing, Rahul Chadha, Senior Analyst, Max Willens, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/
podcast-what-if-snap-smart-glasses-vs-meta-s-netflix-s-shoppable-ads-tiktok-s-genai-assistant-behind
 
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 2025 in New York. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Analyst, Marisa Jones, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+ go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here:
https://www.emarketer.com/content/podacst-behind-numbers-most-interesting-thing-advertising-week-new-york-2025
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if there is a way for retailers to implement it without losing shopper trust. Listen to the discussion with Analyst and guest host, Rachel Wolff, Vice President of Content, Suzy Davidkhanian, and Senior Analyst, Zak Stambor.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities contact us: advertising@emarketer.com
 
For more information visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-podcast-delta-plans-ai-driven-personalized-pricing-is-this-retail-s-future-reimagining-retail
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities contact us: advertising@emarketer.com
 
For more information visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-stablecoins-take-over-payments-and-retailers-launch-their-own-banking-payments-show
 
© 2025 EMARKETER
 
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

On today’s podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and how much this ruling has any bearing on the Google ad tech case. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-takeaways-google-monopoly-verdict-what-comes-next-behind-numbers
 
© 2025 EMARKETER
 
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.  
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.  
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.  
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!  
Connect with us to learn more about how we're changing omnichannel advertising.  
https://www.dgmedianetwork.com/  

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
 
For sponsorship opportunities, contact us: advertising@emarketer.com
 
For more information, visit: https://www.emarketer.com/advertise/
 
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-spotify-s-act-2-music-king-social-audio-powerhouse-behind-numbers
 
© 2025 EMARKETER
 
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.  
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.  
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.  
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!  
Connect with us to learn more about how we're changing omnichannel advertising.  
https://www.dgmedianetwork.com/  

From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.
 
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season
 
© 2025 EMARKETER
 
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.  
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.  
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.  
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!  
Connect with us to learn more about how we're changing omnichannel advertising.  
https://www.dgmedianetwork.com/  

Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+ go to EMARKETER.com
 
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-public-opinion-on-ai-made-media-what-acceptable-what-crosses-line
 
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.  
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.  
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.  
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!  
Connect with us to learn more about how we're changing omnichannel advertising.  
https://www.dgmedianetwork.com/