Behind the Numbers: an EMARKETER Podcast
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Episodes
Thursday Oct 13, 2022
Thursday Oct 13, 2022
On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.
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© 2022 Insider Intelligence
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
On today's episode, we discuss the main reasons why ad spending is having a tougher time than usual and try to figure out what is influencing the ad market the most at the moment. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Monday Oct 10, 2022
Monday Oct 10, 2022
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Friday Oct 07, 2022
Friday Oct 07, 2022
On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Thursday Oct 06, 2022
Thursday Oct 06, 2022
On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Monday Oct 03, 2022
Monday Oct 03, 2022
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Friday Sep 30, 2022
Friday Sep 30, 2022
On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence