Behind the Numbers: an EMARKETER Podcast

The Daily: Super Bowl LVII—Viewership Numbers, The Most Interesting Ads, and The Unofficial Playbook | Feb 16, 2023

On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-super-bowl-lvii-viewership-numbers-most-interesting-ads-unofficial-playbook?_ga=2.51783337.1642582591.1676523024-175926949.1671072240&_gl=1*1pkz8b4*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3NjUyMzAyNC4xMC4wLjE2NzY1MjMwMjQuMC4wLjA.
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

Reimagining Retail: Loyalty in the Age of Economic Uncertainty, and The Top 4 Under-the-Radar Loyalty Programs | Feb 15, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-loyalty-age-of-economic-uncertainty
 
© 2023 Insider Intelligence 

The Daily: Amazon’s Recently Mixed Performance, Pinterest’s Shoppable Video, and Malls Refuse To Go Away | Feb 14, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.
 
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View the transcript for this episode here: 
https://content-na1.emarketer.com/podcast-daily-amazon-s-recently-mixed-performance-pinterest-s-shoppable-video-malls-refuse-go-away?_ga=2.206870483.1390524994.1676388848-175926949.1671072240&_gl=1*4j756l*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3NjM4ODg0Ny44LjEuMTY3NjM4ODg5NC4wLjAuMA..
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

The Daily: Google’s Going in the Wrong Direction, Cookie Replacements, and Microsoft’s New ChatGPT-Powered Bing | Feb 13, 2023

On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

The Weekly Listen: Google’s ChatGPT Rival, Instacart’s Shoppable TV QR Codes, and Is Twitter Shedding Users? | Feb 10, 2023

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

The Daily: Meta’s Doing Better Than Expected, Rivals Gain on TikTok, and Consumers Feelings About Social Media | Feb 9, 2023

On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson.
 
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023

On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 

The Daily: Snapchat’s Bright Spots, Is Artifact the Future of Social Media, and How Tesla Could Affect Twitter | Feb 7, 2023

On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg.
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

The Daily: How Helpful Has Netflix’s Ad-Supported Tier Been, Peacock Gains Traction, and The Subscriptions Ceiling | Feb 6, 2023

On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.
 
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
 

The Weekly Listen: Is In-Store Shopping Bad Different, Buying on Mobile, and Are Folks Out on the Metaverse? | Feb 3, 2023

On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.
 
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
 
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.