Behind the Numbers: an EMARKETER Podcast
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Episodes
Friday Mar 31, 2023
Friday Mar 31, 2023
On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-quality-of-life-on-internet-apple-s-mixed-reality-expectations-new-primetime
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Thursday Mar 30, 2023
Thursday Mar 30, 2023
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-has-tiktok-broken-social-media-how-much-time-online-spent-on-social-meta-s-ar-vr-plans
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-shoptalk-2023-livestream-shopping-generative-ai-fulfillment-experience
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
“3/22/23-4/12/2023 EMAIL CONTEST”
Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
Privacy: The contest organizer will not share or sell any personal information collected during the contest.
Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-everything-going-on-with-tiktok-ban-meta-s-year-of-efficiency-plans-twitter-rival
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Monday Mar 27, 2023
Monday Mar 27, 2023
In today’s episode, host Bill Fisher is joined by analyst Paul Briggs, forecast writer Ethan Cramer-Flood, and researcher Man-Chung Cheung to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries?
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-around-world-regional-tiktok-bans-far-what-might-happen-next
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Friday Mar 24, 2023
Friday Mar 24, 2023
On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-amazon-trouble-uber-s-next-ad-venture-keeping-old-brands-like-clue-alive
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Thursday Mar 23, 2023
Thursday Mar 23, 2023
On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-silicon-valley-banks-collapse-fallout-what-could-mean-advertisers
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
“3/22/23-4/12/2023 EMAIL CONTEST”
Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
Privacy: The contest organizer will not share or sell any personal information collected during the contest.
Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
On today's episode, we discuss what's going on with Netflix's ad-supported tier, what its plans to crack down on password sharing could do to viewership, and what Netflix's subscriber growth will look like over the next few years. "In Other News," we talk about fuboTV's current position in the market and what people stream the most on their TVs. Tune in to the discussion with our analyst Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-netflix-looks-boost-fubotv-reaches-milestone-what-people-watching-on-tv
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Monday Mar 20, 2023
Monday Mar 20, 2023
On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-gpt-4-here-snapchat-s-new-ai-chatbot-vr-influencers-save-metaverse
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.