Behind the Numbers: an EMARKETER Podcast

The Weekly Listen: Will AR Ever Have Utility, Is Roku the Biggest CTV Player, and Apple’s Big Banking Push | May 12, 2023

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-weekly-listen-will-ar-ever-have-utility-roku-biggest-ctv-player-apple-s-big-banking-push?_gl=1*1oekrop*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzgzODg4OS43Ni4wLjE2ODM4Mzg4ODkuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Is Amazon About to Hit The Throttle Again, How Pinterest Started 2023, and How Popular is Self-Checkout? | May 11, 2023

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-amazon-about-hit-throttle-again-how-pinterest-started-2023-how-popular-self-checkout?_gl=1*1w7e9u2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4Mzc1MDkzNi43NS4xLjE2ODM3NTA5MzcuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

Reimagining Retail: How Nike Stays Ahead of The Pack and How Other Footwear Retailers Might Catch Up | May 10, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-how-nike-stays-ahead-of-pack-how-other-footwear-retailers-might-catch-up
 
© 2023 Insider Intelligence 
 
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
 

The Daily: Has Meta Turned Things Around, What Folks Want in a Social Media Platform, and ’Bonus’ BeReal | May 9, 2023

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/social-video-usage-and-ad-engagement
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-has-meta-turned-things-around-what-folks-want-social-media-platform-bonus-bereal?_gl=1*1hlxbze*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ5MjYuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Should We Be Worried About YouTube, Are We Still in an Ad Downturn, and Cookie Deprecation Sentiment | May 8, 2023

On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell.
 
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/id-resolution-h1-2023?_gl=1*1b80tj4*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4MzEyNzQ0OC4zMTIuMS4xNjgzMTI3NDk1LjAuMC4w
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-should-worried-about-youtube-still-ad-downturn-cookie-deprecation-sentiment?_gl=1*1c1p4oy*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4OTIuMC4wLjA.
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Weekly Listen: Generative AI’s Biggest Impact, Lululemon Looks to Sell Mirror, and What Makes Shopping Convenient? | May 5, 2023

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-generative-ais-biggest-impact-lululemon-looks-sell-mirror?_gl=1*1p7bwj5*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4MDYuMC4wLjA.&_ga=2.211571350.247174622.1683644746-175926949.1671072240
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: Spotify Surprises Itself, AI Tools for Google Ads, and Is Peacock Sustainable? | May 4, 2023

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
 
Sign up for our briefing here:
https://www.insiderintelligence.com/products/briefings/ 
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-spotify-surprises-itself-ai-tools-google-ads-peacock-sustainable
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

Reimagining Retail: Examples of How Retail is Using Generative AI and The Most Promising Use Case in 2025 | May 3, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why retailers should be paying attention to generative AI and how brands and retailers can prepare for it. Then for "Pop-Up Rankings," we rank the top four most interesting examples of how retail is using generative AI. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
 
Register for the ChatGPT and Generative AI Panel: Balancing Efficiency and Credibility
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/chatgpt-retail
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-examples-of-how-retail-using-generative-ai-most-promising-use-case-2025
 
© 2023 Insider Intelligence 
 
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
 

The Daily: Netflix’s New Normal, Digital Giants at the NewFronts, and Are Instant Videos the Next Leap in AI? | May 2, 2023

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-netflix-s-new-normal-digital-giants-newfronts-instant-videos-next-leap-ai
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
 

The Daily: A Multicurrency TV Measurement Future, Longer Mobile Video Ads, and Marketing’s Image Problem | May 1, 2023

On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/ad-measurement-trends-h1-2023
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-multicurrency-tv-measurement-future-longer-mobile-video-ads-marketing-s-image-problem
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.