Behind the Numbers: an EMARKETER Podcast

The Daily: TV vs. CTV, The Takeaway From This Year’s Upfronts/NewFronts, and Peacock’s Extreme Discounting | Jun 12, 2023

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-tv-vs-ctv-takeaway-this-years-upfronts-newfronts-peacocks-extreme-discounting
 
© 2023 Insider Intelligence 
 

The Weekly Listen: Apple’s New MR Headset is Here, Shoppable TV Using AI, and Faster Amazon Shipping | Jun 9, 2023

On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-weekly-listen-apple-s-new-mr-headset-here-shoppable-tv-using-ai-faster-amazon-shipping
 
© 2023 Insider Intelligence 
 

The Daily: Meet the FASTs, What’s Next for Ad Spend, and Microsoft’s Significance | Jun 8, 2023

On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-meet-fasts-whats-next-ad-spend-microsofts-significance
 
© 2023 Insider Intelligence 

Reimagining Retail: How Ikea Developed a Cult-Like Following and Its Biggest Challengers, From Resale to Rental | Jun 7, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-how-ikea-developed-cult-like-following-biggest-challengers-resale-rental?_gl=1*1brdm30*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjE0NzYxOC45Ni4wLjE2ODYxNDc2MTguMC4wLjA.
 
© 2023 Insider Intelligence 

The Daily: Problems With AI, Part 2—Job Security, Regulation, and The Likelihood It Will Cause Human Extinction | Jun 6, 2023

On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-problems-with-ai-part-2-job-security-regulation-likelihood-will-cause-human-extinction?_gl=1*1uo7a7i*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjA1NjQzNC45NS4wLjE2ODYwNTY0MzQuMC4wLjA.
 
© 2023 Insider Intelligence 
 

The Daily: Problems with AI, Part 1—Treating AI Like a Human, How Smart is ChatGPT, and What Happened to IBM’s Watson? | Jun 5, 2023

On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-problems-ai-part-1-treating-ai-like-human-how-smart-chatgpt-what-happened-ibm-watson
 
© 2023 Insider Intelligence 

The Weekly Listen: How Influential AI-Generated Ads Will Be, TikTok’s Chatbot Tako, and VR In Your Car | Jun 2, 2023

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-weekly-listen-how-influential-ai-generated-ads-will-be-tiktok-chatbot-tako-vr-your-car
 
© 2023 Insider Intelligence 

The Daily: Netflix (and Max) with ads, has esports momentum ground to a halt, and the best CTV ad formats | Jun 1, 2023

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
 
Visit  insiderintelligence.com/events to register for our next Attention! Virtual Summit 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-netflix-and-max-with-ads-has-esports-momentum-ground-halt-best-ctv-ad-formats?_gl=1*akxw44*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NTYyNzAxNy45MS4xLjE2ODU2MjcwMTkuMC4wLjA.
 
© 2023 Insider Intelligence 
 
 

Reimagining Retail: How the Valued Benefits of Retail Memberships Have Changed and Some Creative Recommendations | May 31, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
© 2023 Insider Intelligence 
 
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
 

The Daily: The great big monthly advertising, media, and retail quiz - May | May 30, 2023

On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.
 
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
 
© 2023 Insider Intelligence 
 
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.