Behind the Numbers: an EMARKETER Podcast

The Daily: Positive Signs for Snap?—Can it Grow Users in North America Again, a New “Simple Snapchat” Experience, and More | Nov 5, 2024

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-positive-signs-snap-can-grow-users-north-america-again-new-simple-snapchat-experience
 
© 2024 EMARKETER

The Daily: How The Election Outcome Will Influence Retail and Advertising | Nov 4, 2024

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.
 
Reports mentioned in this episode: 
How the outcome of the US presidential election will affect 3 critical economic factors for retail
How the US election outcome will influence 3 key areas of digital advertising
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-election-outcome-will-influence-retail-advertising
 
© 2024 EMARKETER
 

The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-ad-fatigue-actually-getting-worse-how-genai-might-change-car-experience-more
 
© 2024 EMARKETER
 

The Daily: The End of Convenience As We Know It | Oct 31, 2024

On today’s podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-end-of-convenience-know-it
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-list-of-retailers-who-came-back-dead-difficult-spot-october
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Daily: Is Netflix’s Glass Half Full, or Half Empty? | Oct 29, 2024

On today’s podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer’s quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-netflix-s-glass-half-full-half-empty
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-around-world-digital-lifestyles-everyone-world-peak-media-who-watches-influencer-videos
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024

On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-wnba-record-breaking-season-new-click-cancel-rule-more
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
 

The Daily: Media Measurement in a Video First World | Oct 24, 2024

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok. 
 
Follow us on Instagram at: 
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-media-measurement-video-first-world
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024

On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
 
Follow us on Instagram at: 
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-ancillary-services-bring-people-stores-what-retailers-think-introducing
 
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.