Behind the Numbers: an EMARKETER Podcast

The Daily: TikTok vs. Meta—Which Platform is Winning in Time Spend, Advertising, and Innovation? | Sep 7, 2023

On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-tiktok-vs-meta-which-platform-winning-time-spend-advertising-innovation?_gl=1*7zu1kq*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NDA5MzY2NC4xMzguMC4xNjk0MDkzNjY0LjAuMC4w
 
© 2023 Insider Intelligence 
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Reimagining Retail: What to Look Out for This Holiday Season, Who Will Do Well, and Why | Sep 6, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-what-look-this-holiday-season-who-will-do-well-why
 
© 2023 Insider Intelligence 

The Daily: Microsoft’s Quest to Acquire Activision Blizzard, Social Media Algorithms in the EU, and More Google Privacy Problems | Sep 5, 2023

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-microsofts-quest-acquire-activision-blizzard-social-media-algorithms-eu
 
© 2023 Insider Intelligence 
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The Weekly Listen: The Rise and Stall of Threads, Streamflation, and Just How Significant is TikTok Compared with its Competitors? | Sep 1, 2023

On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/search/?query=The%20Weekly%20Listen%3A%20The%20rise%20and%20stall%20of%20Threads%2C%20streamflation%2C%20and%20just%20how%20significant%20is%20TikTok%20compared%20with%20its%20competitors%3F&sortBy=bestMatch
 
© 2023 Insider Intelligence 
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
 

The Daily: August’s Great Big Monthly Advertising, Media, and Retail Quiz—Digital Ad Earnings, Disney’s Plan for Sports Betting, and Time Spent with Social | Aug 31, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/us-time-spent-with-social-media-2023?_gl=1*1naomdq*_ga*nzg5njgwnzuylje2njcxnzaynzg.*_ga_xxylhb9sxg*mty5mjgymjk1os42mjcums4xnjkyodi2oda4ljaumc4w
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-augusts-great-big-monthly-advertising-media-retail-quiz?_gl=1*1qxd65u*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MzUwNDM1OS4xMzYuMS4xNjkzNTA0MzY1LjAuMC4w
 
© 2023 Insider Intelligence 
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
 

Reimagining Retail: TikTok for Toys, and How Brands are Driving Toy Sales Through Creative Marketing | Aug 30, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktok-toys-how-brands-driving-toy-sales-through-creative-marketing
 
© 2023 Insider Intelligence 
 

The Daily: Amazon’s TV and Voice Strategy, and Its Plans for Payment Integration | Aug 29, 2023

On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/power-of-amazon-2023?_gl=1*1xjw76z*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY5MjAzNzUzNC41ODkuMC4xNjkyMDM3NTM0LjAuMC4w#Echo_and_Alexa_Voice_connectivity_sits_at_a_crossroads
 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-amazon-s-tv-voice-strategy-its-plans-payment-integration
 
© 2023 Insider Intelligence 
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Around the World: Mapping FASTs—How Big is the Space, What’s the Advertiser Opportunity, and Who Are the Competitors? | Aug 28, 2023

On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-around-world-mapping-fasts-how-big-space-whats-advertiser-opportunity-who-competitors
 
© 2023 Insider Intelligence 
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
 

The Weekly Listen: Are We Watching Sports differently, Can Uber Turn a Profit, and What Should Disney Do with ESPN? | Aug 25, 2023

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/weekly-listen-watching-sports-differently-uber-turn-profit-what-should-disney-do-with-espn
 
© 2023 Insider Intelligence 
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
 

The Daily: Affiliate and Partner Marketing, YouTube and Ad Blocking, and Programmatic is Coming to a Theater Near You | Aug 24, 2023

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
 
Follow us on Instagram at: 
https://www.instagram.com/behindthenumbers_podcast/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-affiliate-partner-marketing-youtube-ad-blocking-programmatic-coming-theater-near-you
 
© 2023 Insider Intelligence 
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.