Behind the Numbers: an EMARKETER Podcast

The Daily: The Digital Habits of US Generations—Gen X's Approach, Millennials' Money, and Gen Z on Social Media | Jan 23, 2024

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-digital-habits-of-us-generations-gen-xs-approach-millennials-money-gen-z
 
© 2024 Insider Intelligence 

The Daily: 2024 Forecast Trends—Gaming Ad Revenues Grow Pp, Ride-Sharing Flies High, and Taking Shoppable Media Seriously | Jan 22, 2024

On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
 
Reports mentioned in this episode:
https://content-na1.emarketer.com/forecast-trends-watch-2024?_gl=1*el3lyr*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNTQxMDA0OS4zNjQuMS4xNzA1NDEwMjAzLjYwLjAuMA..*_gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzI
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-2024-forecast-trends-gaming-ad-revenues-grow-up-ride-sharing-flies-high-taking
 
© 2024 Insider Intelligence 

The Weekly Listen: The (non-AI) Standout Tech at CES 2024, The Largest TV Audiences, and Shopping with a Chatbot | Jan 19, 2024

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
 
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For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-weekly-listen-non-ai-standout-tech-ces-2024-largest-tv-audiences-shopping-with-chatbot
 
© 2024 Insider Intelligence 
 

The Daily: The Great BtN Take Off—2024 Health Trends, Healthcare Becomes Hyper-Partisan, and Alternative Forms of Care | Jan 18, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
 
Reports mentioned in this episode:
https://content-na1.emarketer.com/health-trends-watch-2024
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-health-trends-healthcare-becomes-hyper-partisan-alternative
 
© 2024 Insider Intelligence 

Reimagining Retail: The Most—and Least—Important Takeaways from NRF 2024 | Jan 17, 2024

On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-most-and-least-important-takeaways-nrf-2024
 
© 2024 Insider Intelligence 
 

The Daily: The Great BtN Take Off—2024 Video Trends, Amazon Becoming No. 2, AI-created Video, and Streaming Consolidation | Jan 16, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.
 
Reports mentioned in this episode:
https://content-na1.emarketer.com/shifts-that-will-impact-2024-video-ad-landscape?_gl=1*uykus4*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNTYwLjMxLjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx
 
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-video-trends-amazon-becoming-no-2-ai-created-video-streaming
 
© 2024 Insider Intelligence 

The Weekly Listen: Challenging Google’s Search Dominance, Saying Farewell to Cookies, and Can Apple Move the VR Needle? | Jan 12, 2024

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
 
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-weekly-listen-challenging-googles-search-dominance-saying-farewell-cookies-apple-move-vr
 
© 2024 Insider Intelligence 

The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
 
Reports mentioned in this episode:
https://content-na1.emarketer.com/advertising-trends-watch-2024?_gl=1*1hydgyd*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNTA3LjI0LjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-ad-trends-media-genai-war-ad-quality-brand-challenges?_gl=1*1q4xsfi*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwNDk5NjcyOS4xNzQuMS4xNzA0OTk2NzMxLjU4LjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1
 
© 2024 Insider Intelligence 

Reimagining Retail: Lessons from The 2023 Holiday Shopping Season and Some Way-Too-Early Predictions for The 2024 Holidays | Jan 10, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-lessons-2023-holiday-shopping-season-some-way-too-early-predictions-2024
 
© 2024 Insider Intelligence 
 

The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and foldable phones | Jan 9, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser. 
 
Reports mentioned in this episode:
https://content-na1.emarketer.com/mobile-trends-watch-2024?_gl=1*10ht9ak*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNDI5Nzk1MS4zNDEuMS4xNzA0Mjk4NDA3LjYwLjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzI4NzA2MDQuMTcwNDI5Nzk1OC4xNzA0Mjk4NDA2
 
Follow us on Instagram at: 
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-mobile-trends-shoppable-media-mobile-ad-dollar-shifts-foldable
 
© 2024 Insider Intelligence