Behind the Numbers: an EMARKETER Podcast

Reimagining Retail: How the $100 Billion Resale Market is Evolving and What Retailers Should Be Thinking About | Mar 6, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
 
The 2024 CommerceNext Growth Show 
 https://commercenext.com/conference?utm_source=InsiderIntelligence&utm_medium=podcast  
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-100-billion-resale-market-evolving-what-retailers-should-think-about
 
© 2024 EMARKETER 
 

The Daily: What Happens When You Merge Humans with AI Chips, ChatGPT Gets a Memory, and Gemini's Rough Start | Mar 5, 2024

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
 
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-what-happens-you-merge-humans-with-ai-chips-chatgpt-gets-memory-geminis-rough-start
 
© 2024 Insider Intelligence 
 
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
 

The Daily: What's Behind The Upswing in Social Ad Spending, Can X Claw Back Some Share, and NYC Sues The Social Giants | Mar 4, 2024

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-whats-behind-upswing-social-ad-spending-x-claw-back-some-share-nyc-sues-social-giants
 
© 2024 Insider Intelligence 
 
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.

The Weekly Listen: The End of Search as We Know It, The Purpose of GenAI, and Ikea's Plans to Save the Mall | Mar 1, 2024

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
 
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-weekly-listen-end-of-search-know-it-purpose-of-genai-ikeas-plans-save-mall
 
© 2024 Insider Intelligence 
 
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
 

The Daily: Young People's Evolving Relationship with Social Media and How Usage is at a Crossroads | Feb 29, 2024

On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-young-peoples-evolving-relationship-with-social-media-how-usage-crossroads
 
© 2024 Insider Intelligence 
 
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
 

Reimagining Retail: The Unofficial Most Interesting Retailers List (February) | Feb 28, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-february
 
© 2024 Insider Intelligence 
 
 

The Daily: How Building Creatives is Changing; Marketers' 2024 GenAI Priorities; and Goodbye Cookies, Hello *Blank* | Feb 27, 2024

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-how-building-creatives-changing-marketers-2024-genai-priorities-goodbye-cookies
 
© 2024 Insider Intelligence 
 
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
 

Around the World: Sports Advertising Opportunities Outside of the Super Bowl | Feb 26, 2024

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-around-world-sports-advertising-opportunities-outside-of-super-bowl
 
© 2024 Insider Intelligence 
 
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
 

The Weekly Listen: The Best Apple Vision Pro Experiences, Instant AI-Generated Videos, and Who's Ready for Shoppable Media? | Feb 23, 2024

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-weekly-listen-best-apple-vision-pro-experiences-instant-ai-generated-videos-whos-ready
 
© 2024 Insider Intelligence 
 
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
 

The Daily: What to Expect from the US Ad Market in 2024, Google Introduces Gemini, and How Often AI Chatbots Hallucinate | Feb 22, 2024

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
 
Follow us on Instagram at: 
https://www.instagram.com/insiderintelligence/
 
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.insiderintelligence.com/content/podcast-daily-what-expect-us-ad-market-2024-google-introduces-gemini-how-often-ai-chatbots
 
© 2024 Insider Intelligence 
 
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.