Behind the Numbers: an EMARKETER Podcast

Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-back-to-school-edition-july
 
© 2024 EMARKETER
 

The Daily: How Spotify Became Profitable, What a “Deluxe” Version Might Look Like, and More | Jul 30, 2024

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-how-spotify-became-profitable-what-deluxe-version-might-look-like-more
 
© 2024 EMARKETER

Around the World: How sustainable are current subscription services and loyalty programs? | Jul 29, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-around-world-how-sustainable-current-subscription-services-loyalty-programs
 
© 2024 EMARKETER
 

The Weekly Listen: Google Decides to Keep Cookies, A Spotify for Movies, and More | Jul 26, 2024

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-google-decides-keep-cookies-spotify-movies-more
 
© 2024 EMARKETER

The Daily: How Netflix is Holding On To Its Streaming Crown, The Biggest Question for Its Ads Business, and More | Jul 25, 2024

On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-netflix-holding-on-its-streaming-crown-biggest-question-its-ads-business-more
 
© 2024 EMARKETER
 

Reimagining Retail: Prime Day 2024—How Summer Shopping Behavior is Changing and How Marketers Should React | Jul 24, 2024

On today’s episode, we discuss this year’s Prime Day. Was Amazon's ad platform breaking on the day of the big deal, how other retailers’ event-day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/
 
© 2024 EMARKETER
 

The Daily: Why Organic Social is Making a Comeback, Why The Ad Market Still Feels Bleak, and More | Jul 23, 2024

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
 
Reports mentioned in this episode: 
https://content-na1.emarketer.com/organic-social-strategies-that-work?_ga=2.54073960.1739760313.1717776504-916560001.1689791357&_gl=1*gc3yw8*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxNzc3NTYyMC41Mi4xLjE3MTc3NzY1MDMuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzNTk1NzQ3MC4xNzE3Njg5MTQ5LjE3MTc2ODkxNDg.
 
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For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
 
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-organic-social-making-comeback-why-ad-market-still-feels-bleak
 
© 2024 EMARKETER

The Daily: How Our Media Time is Changing—A Bad Milestone for TV, Social Media Time Falls, and More | Jul 22, 2024

On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-our-media-time-changing-a-bad-milestone-tv-social-media-time-falls-more
 
© 2024 EMARKETER

The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024

On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-weekly-listen-major-ai-adoption-issue-not-talking-about-smart-tech-missing-how-turn-x-around
 
© 2024 EMARKETER
 
 

The Daily: The Future of Streaming | Jul 18, 2024

On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
 
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For sponsorship opportunities contact us:advertising@emarketer.com
For more information visit: 
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-future-of-streaming
 
© 2024 EMARKETER