The Daily: Why Disney+ Is Struggling, Feelings About Enhanced CTV Ads, and A New Type of In-Stream Video | Mar 2, 2023

On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.

 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-daily-why-disney-struggling-feelings-about-enhanced-ctv-ads-new-type-of-in-stream-video

 

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