The Daily: The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and foldable phones | Jan 9, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser. 

 

Reports mentioned in this episode:

https://content-na1.emarketer.com/mobile-trends-watch-2024?_gl=1*10ht9ak*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwNDI5Nzk1MS4zNDEuMS4xNzA0Mjk4NDA3LjYwLjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzI4NzA2MDQuMTcwNDI5Nzk1OC4xNzA0Mjk4NDA2

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-mobile-trends-shoppable-media-mobile-ad-dollar-shifts-foldable

 

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