The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-how-kamala-harris-s-embrace-of-brat-fueling-her-marketing-strategy

 

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