The Daily: How ChatGPT Will Change Media and Ads, Retail Media Boosts Advertising, and The EV Race in the US | Apr 18, 2023

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

 

Reports mentioned in this episode: 

https://content-na1.emarketer.com/chatgpt-generative-ai-media-advertising

 

Follow us on Instagram at: 

https://www.instagram.com/behindthenumbers_podcast/

 

For sponsorship opportunities contact us:
advertising@insiderintelligence.com

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-daily-how-chatgpt-will-change-media-ads-retail-media-boosts-advertising-ev-race-us

 

© 2023 Insider Intelligence 

 

 

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.