Monday May 01, 2023
The Daily: A Multicurrency TV Measurement Future, Longer Mobile Video Ads, and Marketing’s Image Problem | May 1, 2023
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Reports mentioned in this episode:
https://content-na1.emarketer.com/ad-measurement-trends-h1-2023
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-multicurrency-tv-measurement-future-longer-mobile-video-ads-marketing-s-image-problem
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